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May 16, 2024
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COMT 423 - Broadcast Management
Semester Hours: Three
Students will learn about various media industries, focusing on managing Radio, TV stations, Production Studios and other Broadcast Agencies. The infrastructure of media agencies will be examined including Trafficking, Sales, Creative, Distribution, Technical and Media Buying Departments. Emphasis will include broadcast programming, personnel management and government regulations as well.
Term Offered: Spring, Odd Years
Prerequisites: COMM 223 and COMM 263
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