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    Jul 21, 2024  
Missouri Baptist University 2020-2021 Undergraduate Catalog 
    
Missouri Baptist University 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 313 - Introduction to Marketing


Semester Hours: Three
This course is the introduction to the concept of marketing and its application to domestic and foreign markets, and to consumer, producer, institutional, and service markets. Analysis of marketing mix, including product, price, promotion/advertising, and distribution policies. Overview of career opportunities in the field of marketing.
Term Offered: Fall, Spring



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