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May 13, 2024
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COMR 443 - Strategic Communications
Semester Hours: Three
The course focuses on the tactical communications skills necessary for internal and corporate public relations. Combining online stakeholders analysis, issues management and branding techniques, students will understand all levels of the internal integrated management process. Students will analyze message development for an internal audience and understand how to measure the effectiveness of corporate functions, as well as utilize online tactics and specialized public relations software to evaluate the effectiveness of various public relations strategies.
Term Offered: Spring, Odd Years
Prerequisites: COMR 373
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