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Apr 18, 2024
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COMR 453 - Congregational Communications
Semester Hours: Three
This course focuses on public relations skills necessary for the practice of communications and public relations in local religious organizations. The two-way management process of public relations will focus on the effects application and management required to build and sustain short and long-term relationships with their congregations and the community. Topics covered include positive community perception, increasing community outreach and marketing efforts, reputation management, communications budgeting and fundraising, arranging promotional activities, communicating about legal matters and issues management.
Term Offered: Fall, Even Years
Prerequisites: COMR 373
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