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Apr 25, 2024
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ENTR 313 - Entrepreneurial Marketing
Semester Hours: Three
This course explores the challenge of marketing a start-up firm with limited resources. Topics include product positioning and pricing, distribution channels, advertising, and promotion. Emphasis is placed on the development and implementation of a marketing plan for a new venture.
Term Offered: Spring, Odd Years
Prerequisites: MRKT 313 or ENTR 303 . (Students majoring in Sport Management will have the prerequisite for MRKT 313 met through SMGT 373 Sport Marketing.)
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