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Apr 18, 2024
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MRKT 363 - Market Management
Semester Hours: Three
Managerial aspects of the marketing function, including product, promotion, pricing, channel strategies and market research; relationship to other business functions, to the legal environment and available information systems; physical distribution; the relationship among manufacturers, wholesalers and retailers; case analyses of complex marketing problems.
Term Offered: Spring, Even Years
Prerequisite: MRKT 313
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