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    Mar 28, 2024  
Missouri Baptist University 2018-2019 Undergraduate Catalog 
    
Missouri Baptist University 2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 383 - Consumer Behavior


Semester Hours: Three
This course looks at the dynamics of blending psychology and the consumer in a marketing format. The course will look at buyer behavior based on demographics, economics and psychographics.
Term Offered: Spring

Prerequisite: MRKT 313  



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