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    Apr 24, 2024  
Missouri Baptist University 2019-2020 Undergraduate Catalog 
    
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Missouri Baptist University 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 403 - International Marketing

Semester Hours: Three
A study of the concepts and terminology of international marketing. Includes issues such as foreign market entry strategies; standardization versus adaptation; pricing; global market entry integration; and marketing implementation problems.
Term Offered: Fall, Even Years

Prerequisite: MRKT 313 


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