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    Jul 23, 2024  
Missouri Baptist University 2021-2022 Undergraduate Catalog 
Missouri Baptist University 2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BA

CIP Code: 52.1401



Major Requirements

includes Business Administration minor

Total: 43 Hours

1Bachelor of Science Degree Requirement credit hours
2General Education Requirement credit hours
3See the catalog section on Senior Permission for information on earning graduate credit for this course.
‡Included in Technical Core for students majoring in Information Technology.
<>Not included in Information Technology major.

Required Business (BUSN) course

Total: 3 Hours

Required Marketing (MRKT) courses

Total: 9 Hours

Marketing Cross-Concentrations

Marketing majors have an option to choose a Cross-Concentration to further specialize within the Marketing field of study. If you do not wish to specialize, you may choose the required elective hours listed below the Cross-Concentrations:

Cross-Concentration in Advertising required courses:

Total: 9 hours

Cross-Concentration in Public Relations required courses:

Total: 9 hours


6 hours electives from the following

Total: 6 Hours


  • Students should pay careful attention to courses which are only offered once a year, or every other year (see course descriptions), so that graduation may occur in a timely manner.
  • Students are encouraged to declare a second major before completing 60 hours.

Total: 61-64 Hours