May 20, 2024

Missouri Baptist University 2023-2024 Undergraduate Catalog

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Missouri Baptist University 2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor (for Business Majors)

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CIP Code: 52.1401

Required Courses

Required Marketing Courses

MRKT 363 - Market Management Semester Hours: Three
MRKT 373 - Market Research Semester Hours: Three
MRKT 383 - Consumer Behavior Semester Hours: Three
MRKT 413 - Digital and Social Media Marketing Semester Hours: Three

Total: 12 Hours

Required Electives

Two (2) courses from the following that have not been applied to another Business major or minor:

COMR 373 - Principles of Public Relations Semester Hours: Three
ITBU 363 - Business Analytics Semester Hours: Three
MRKT 403 - International Marketing Semester Hours: Three
SMGT 373 - Sport Marketing Semester Hours: Three

Total: 6 Hours

Total: 18 Hours

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