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Mar 31, 2026
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MRKT 313 - Principles of Marketing
Term Offered: Fall, Spring
Semester Hours: Three
This course provides an understanding of how marketing delivers value to customers, organizations, and society, framed by a Christian worldview. The course includes topics on the externalities of the marketplace including competition, strategy, market segmentation, consumer behavior, global marketing issues, and research and analytics. The focus of the course is on competitive advantages gained through the marketing mix of product (goods and services), placement (channel choice, supply
chain), promotion (communications, advertising), and price (revenue, exchange conditions). Marketing ethics in consideration of a biblical framework are strongly emphasized as are the foundations of free enterprise and market economics.
Prerequisite(s): Sophomore standing; ENGL 123 and ECON 123
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