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May 01, 2024
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MRKT 313 - Introduction to Marketing
Semester Hours: Three
This course offers an introduction to marketing and the competitive environment. The course includes topics on the externalities of the marketplace including strategy, market segmentation, consumer behavior, global marketing issues, and research and analytics. The focus of the course is on competitive advantage gained through the marketing mix of product (goods and services), placement (channel choice, supply chain), promotion (communications, advertising), and price (revenue, exchange conditions). Marketing ethics are strongly emphasized.
Term Offered: Fall, Spring
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