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Feb 05, 2025
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COMK 353 - Media Advertising
Term Offered: Spring, Odd Years
Students learn to apply all major components of media advertising planning: copy writing, client/agency relationships, audience identification including demographics and psychographic research, media and creative strategy, research, and budgeting. Students will write ad copy for inclusion in their portfolios.
Semester Hours: Three
Prerequisite(s): COMM 203, COMM 223, COMM 263, COMT 353, or consent of instructor
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