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Nov 24, 2024
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HCMG 323 - Introduction to Marketing for Healthcare Systems
Term Offered: Fall, Summer
This course presents the basic concepts of marketing in the context of the delivery of healthcare services in the United States. Analysis of the marketing mix, including product, price, promotion and distribution channels will be undertaken with the specific focus on healthcare systems. Unique marketing considerations of healthcare products and services, including the regulatory constraints, will be explored.
Semester Hours: Three
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