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Jul 02, 2025
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MRKT 373 - Market Research
Term Offered: Fall
This course examines the research process for marketing strategy, decisions, and outcomes. Exploratory, descriptive, and causal research techniques are included with an emphasis on process and analysis. The course is quantitative, relying heavily on statistical analysis of data through statistics software and Excel. Both secondary and primary data tools are employed in the course. Students will produce a research proposal with research questions, hypothesis, research design, sampling frame, data collection tools, and data analytics included.
Semester Hours: Three
Prerequisite(s): BCIS 203 , MATH 243 , and MRKT 313
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