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Nov 22, 2024
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SMGT 373 - Sport Marketing
Semester Hours: Three
This course focuses on the application of marketing principles in a sport-related setting. Specifically, the course will address content areas such as corporate sponsorships, ticket sales, broadcast agreements, promotional events, and direct marketing in the sport entertainment, sport participation, and sport goods sectors of the industry.
Term Offered: Fall, Spring
Prerequisites: SMGT 113 , SMGT 263 , SMGT 323 , and SMGT 433/533
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