Nov 23, 2024

Missouri Baptist University 2022-2023 Undergraduate Catalog

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Missouri Baptist University 2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor (for School of Business Majors)

CIP Code: 52.1401

Required Marketing (MRKT) Courses

MRKT 363 - Market Management Semester Hours: Three
MRKT 373 - Market Research Semester Hours: Three
MRKT 383 - Consumer Behavior Semester Hours: Three
MRKT 413 - Digital and Social Media Marketing Semester Hours: Three

Electives

Two courses from the following that has not been applied to another Business major or minor:

MRKT 403 - International Marketing Semester Hours: Three
COMR 373 - Principles of Public Relations Semester Hours: Three
SMGT 373 - Sport Marketing Semester Hours: Three
ITBU 363 - Business Analytics Semester Hours: Three

Total: 18 Hours