Marketing, BS (MBU Online)

CIP Code: 52.1401

General Education Requirements

Bachelor of Science

Major Requirements

includes Business Administration minor

School of Business Core Requirements

ACCT 213 - Principles of Financial Accounting Semester Hours: Three
ACCT 223 - Principles of Managerial Accounting Semester Hours: Three
BCIS 403/503 - Management Applications of Information Technology Semester Hours: Three
BUSN 303 - Business Ethics and Professional Integrity Semester Hours: Three †
BUSN 353 - Communication Strategies in Business Semester Hours: Three
BUSN 363 - Financial Management Semester Hours: Three †
BUSN 413 - Business Law - Uniform Commercial Code Semester Hours: Three
OR
BUSN 423 - Business Law - Federal Regulation Semester Hours: Three †<>
BUSN 463 - Business Strategy and Competition Semester Hours: Three
ECON 123 - Microeconomics (MOTR ECON 102) Semester Hours: Three ²
ITBU 363 - Business Analytics Semester Hours: Three ‡
MATH 243 - Probability and Statistics (MOTR MATH 110) Semester Hours: Three ¹
MGMT 303 - Management Concepts and Practices Semester Hours: Three
MGMT 353 - Production and Operations Management Semester Hours: Three <>
MRKT 313 - Introduction to Marketing Semester Hours: Three †

Total: 42 hours

¹Bachelor of Science Degree Requirement credit hours
²General Education Requirement credit hours
³See the catalog section on Senior Permission for information on earning graduate credit for this course.
†For students majoring in Healthcare Management, these requirements are met by courses in the Healthcare Management Core.
‡Included in Technical Core for students majoring in Information Technology.
<>Not included in Information Technology major.

Required Business (BUSN) Course

BUSN 403TS - Business in a Global Environment (Travel Study) Semester Hours: Three
OR
BUSN 403 - Business in A Global Environment Semester Hours: Three

Total: 3 hours

Required Marketing (MRKT) Courses

MRKT 363 - Market Management Semester Hours: Three
MRKT 373 - Market Research Semester Hours: Three
MRKT 383 - Consumer Behavior Semester Hours: Three

Total: 9 hours

Electives

6 hours of electives from the following

BUSN 333 - Leadership in Free Enterprise Semester Hours: Three
COMR 373 - Principles of Public Relations Semester Hours: Three
ENTR 303 - Introduction to Entrepreneurship Semester Hours: Three
BUIR 471-476 - Business Internship in Marketing Semester Hours: One to Six
MRKT 403 - International Marketing Semester Hours: Three
MRKT 413 - Digital and Social Media Marketing Semester Hours: Three
SMGT 373 - Sport Marketing Semester Hours: Three

Total: 6 hours

Note

Students should pay careful attention to courses which are only offered once a year, or every other year (see course descriptions), so that graduation may occur in a timely manner.
Students are encouraged to declare a second major before completing 60 hours.

MBU enrollment tops 5,600 students

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