Marketing, BA

CIP Code: 52.1401

General Education Requirements

Bachelor of Arts

Major Requirements

includes Business Administration minor

School of Business Core Requirements

ACCT 213 - Principles of Financial Accounting Semester Hours: Three
ACCT 223 - Principles of Managerial Accounting Semester Hours: Three
MATH 243 - Probability and Statistics Semester Hours: Three ¹
BCIS 303 - Information Technology Theory and Practice Semester Hours: Three † ‡
BUSN 303 - Business Ethics Semester Hours: Three †
BUSN 353 - Communication Strategies in Business Semester Hours: Three
BUSN 363 - Financial Management Semester Hours: Three † <>
BUSN 413 - Business Law I Semester Hours: Three
OR
BUSN 423 - Business Law II Semester Hours: Three †<>
BUSN 463 - Strategic Management Semester Hours: Three
BUSN 481 - Interviewing Techniques Semester Hours: One
ECON 113 - Macroeconomics Semester Hours: Three ²
ECON 123 - Microeconomics Semester Hours: Three ²
MGMT 303 - Management Concepts and Practices Semester Hours: Three
MGPS 403/503 - Organizational Behavior and Leadership Semester Hours: Three ³<>
MRKT 313 - Introduction to Marketing Semester Hours: Three †

Total: 43 Hours

¹Bachelor of Science Degree Requirement credit hours
²General Education Requirement credit hours
³See the catalog section on Senior Permission for information on earning graduate credit for this course.

Required Business (BUSN) course

BUSN 403 - Business in A Global Environment Semester Hours: Three

Total: 3 Hours

Required Marketing (MRKT) courses

MRKT 363 - Market Management Semester Hours: Three
MRKT 373 - Market Research Semester Hours: Three
MRKT 383 - Consumer Behavior Semester Hours: Three
MRKT 403 - International Marketing Semester Hours: Three

Total: 12 Hours

Electives

3 hours electives from the following

BUSN 333 - Leadership in Free Enterprise Semester Hours: Three
BUSN 413 - Business Law I Semester Hours: Three
OR
BUSN 423 - Business Law II Semester Hours: Three
BUIR 473 - Business Internship in Marketing Semester Hours: Three
COMR 373 - Principles of Public Relations Semester Hours: Three
ENTR 303 - Introduction to Entrepreneurship Semester Hours: Three
ENTR 313 - Entrepreneurial Marketing Semester Hours: Three
ENTR 363 - Entrepreneurial Finance Semester Hours: Three

Total: 3 Hours

Note

Students should pay careful attention to courses which are only offered once a year, or every other year (see course descriptions), so that graduation may occur in a timely manner.
Students are encouraged to declare a second major before completing 60 hours.

MBU enrollment tops 5,600 students

Fiddler on the Roof

Marketing, BA

Major Requirements

School of Business Core Requirements

Total: 43 Hours

Required Business (BUSN) course

Total: 3 Hours

Required Marketing (MRKT) courses

Total: 12 Hours

Electives

Total: 3 Hours

Note

Total: 61 Hours