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Feb 05, 2025
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COMM 353 - Media Advertising
Semester Hours: Three
Students learn to apply all major components of media advertising planning: copy writing, client/agency relationships, audience identification including demographics and psychographic research, media and creative strategy, research, and budgeting. Students will write ad copy for inclusion in their portfolios.
Term Offered: Spring, Odd Years
Prerequisites: COMM 203 , COMM 223 , COMM 263 , and COMT 353.
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