Marketing Education, BA

CIP Code: 13.1310

This is a program of study leading to certification to teach marketing education at the high school level. Candidates must pursue a combined certification program with Business Education and Secondary Education. Courses indicated with an asterisk (*) below are also required for Business Education. In addition, one of the MRKT courses without an asterisk may be applied as the elective required for Business Education, so students only need an additional 15 credit hours for the combined Business Education and Marketing Education programs.

Undergraduate candidates seeking to teach at the secondary level (grades 9-12) must have a primary major in Business Education. A program combining middle and secondary Business Education is also available for those interested in certification in grades 5-12. Candidates may also opt for a combined certification program in Business Education and Marketing Education (grades 9-12).

Applicable degrees: Bachelor of Science preferred (Bachelor of Arts or Bachelor of Professional Studies options available)

Students must meet all requirements for certification before this degree will be conferred, including passing the following: 1) passing score on MoGEA for admission to the Teacher Education Program; 2) passing score on Missouri Content Assessments (017) Business and (022) Marketing for certification and graduation; 3) passing composite score on the MEES summative evaluation for certification and graduation; 4) passing Professional Development Folio for graduation.

General Education Requirements

Bachelor of Arts

Required Courses in Program

ECON 113 - Macroeconomics (MOTR ECON 101) Semester Hours: Three *
ECON 123 - Microeconomics (MOTR ECON 102) Semester Hours: Three *
MGMT 303 - Management Concepts and Practices Semester Hours: Three *
BUSN 353 - Communication Strategies in Business Semester Hours: Three *
OR
ENGL 433 - Business Writing Semester Hours: Three *
BUSN 413 - Business Law - Uniform Commercial Code Semester Hours: Three *
BUSN 423 - Business Law - Federal Regulation Semester Hours: Three *
ENTR 303 - Introduction to Entrepreneurship Semester Hours: Three
MRKT 313 - Introduction to Marketing Semester Hours: Three *
EDMS 413/513 - Coordination of Cooperative Education Semester Hours: Three *

Marketing Electives

At least 12 hours (4 courses) from the following:

MRKT 353 - Advertising Semester Hours: Three *
MRKT 363 - Market Management Semester Hours: Three *
MRKT 373 - Market Research Semester Hours: Three *
MRKT 383 - Consumer Behavior Semester Hours: Three *
MRKT 403 - International Marketing Semester Hours: Three *
MRKT 413 - Digital and Social Media Marketing Semester Hours: Three *
SMGT 373 - Sport Marketing Semester Hours: Three *

Total: 39 hours

Courses Required in Secondary Education

Professional Requirements

EDUC 201 - Professional Growth and Folio Development I Semester Hours: One (Must be taken second semester of sophomore year or first semester of enrollment if transferring as a junior or senior)
EDUC 203 - Teaching in a Diverse Society Semester Hours: Three (Must be taken with EDUC 201)
ECTA 323 - Curriculum, Assessment, and Data-Based Decision Making Semester Hours: Three
EDPS 383 - Psychology of Teaching and Learning Semester Hours: Three
EDUC 303 - Methods of Teaching and Differentiated Instruction Semester Hours: Three
EDUC 373 - Technology and Instructional Media Semester Hours: Three
PSYC 313 - Human Growth and Development (MOTR PSYC 200) Semester Hours: Three
EDUC 401 - Professional Growth and Folio Development II Semester Hours: One (Must be taken during the senior year, the semester prior to student teaching)
EDPS 453/553 - the Exceptional Child Semester Hours: Three ¹
EDRD 423/523 - Integration of Literacy in Content Areas: Seminar and Field Experience Semester Hours: Three ¹ ‡
EDRD 463/563 - Reading and Writing Strategies for Middle and Secondary Content Areas Semester Hours: Three ¹
ETOP 423/523 - Classroom and Behavior Management Semester Hours: Three ¹
EDUC 471 - Student Teaching Seminar Semester Hours: One (must be taken concurrently with ESCL 4712)

Total: 33 Hours

‡Students who transfer in a course for EDRD 423/523 which does not include an equivalent field experience must complete: EDCL 420/520 Field Experience with English Language Learners

Instructional Strategies and Techniques in Content Specialty Area

EDMS 403/503 - Teaching Business and Marketing: Seminar and Field Experience Semester Hours: Three

Field and Clinical Experiences

EDCL 211 - Teaching Field Experience I Semester Hours: One (must be in grades 9-12 in a high school setting)
EDUC 210 - Field Experience I Seminar Semester Hours: Zero (must be taken concurrently with EDCL 211)
EDCL 411/511 - Teaching Field Experience II Semester Hours: One (must be in grades 9-12 in a high school setting, different grade than EDCL 211)*
EDUC 410 - Field Experience II Seminar Semester Hours: Zero (must be taken concurrently with EDCL 411/511)
ESCL 4712 - Student Teaching: Secondary Semester Hours: Twelve (must be in grades 9-12 in a high school setting, different grade than EDCL 211 or EDCL 411)
OR (for those pursuing two secondary content areas)
ESCL 4709 - Student Teaching: Secondary Semester Hours: Nine (must be in grades 9-12 in the primary content area)
ESCL 4703 - Student Teaching: Secondary Semester Hours: Three (must be in grades 9-12 in the add-on content area)
OR (for those pursuing secondary/middle combined)
ESCL 4709 Student Teaching: Secondary (must be in grades 9-12 in a secondary school setting)
EMCL 4703 - Student Teaching: Middle School Semester Hours: Three (must be in grades 5-9 in a middle school setting, different grade level than EDCL 411/511)*

Total: 14 Hours

*Candidates pursuing secondary/middle combined certification must complete EDCL 411/511 Teaching Field Experience II in a middle school setting.
¹See the catalog section on Senior Permission for information on earning graduate credit for this course.

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