Marketing, BS (MBU Online)

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CIP Code: 52.1401

This program includes a Business Administration Minor.

General Education Requirements (MBU Online)

Bachelor of Science (MBU Online)

Business Core Requirements

ACCT 213 - Principles of Financial Accounting Semester Hours: Three
ACCT 223 - Principles of Managerial Accounting Semester Hours: Three
BCIS 403/503 - Management Applications of Information Technology Semester Hours: Three ²
BUIB 373 - Experiential Internship Semester Hours: Three †
BUSN 353 - Communication Strategies in Business Semester Hours: Three
BUSN 363 - Financial Management Semester Hours: Three †
BUSN 413 - Business Law - Uniform Commercial Code Semester Hours: Three †
BUSN 463 - Business Strategy and Competition Semester Hours: Three
ITBU 363 - Business Analytics Semester Hours: Three
MATH 243 - Probability and Statistics (MOTR MATH 110) Semester Hours: Three ¹
MRKT 313 - Introduction to Marketing Semester Hours: Three †
MGMT 303 - Management Concepts and Practices Semester Hours: Three
MGMT 353 - Production and Operations Management Semester Hours: Three
MGPS 403/503 - Organizational Behavior and Leadership Semester Hours: Three ²

Total: 42 Hours

¹Bachelor of Science Degree Requirement credit hours
²See the catalog section on Senior Permission for information on earning graduate credit for this course.
†For students majoring in Healthcare Management, these requirements are met by courses in the Healthcare Management Core.

The Business Administration minor will be granted to all majors in the College of Business & Entrepreneurship, except Business Administration, Applied Management, and Organizational Leadership, because of completing the minor requirements.

Marketing Major Requirements

Required Business Course

BUSN 403 - Business in A Global Environment Semester Hours: Three
BUSN 403TS - Business in a Global Environment (Travel Study) Semester Hours: Three

Total: 3 Hours

Required Marketing Courses

MRKT 363 - Marketing Management Semester Hours: Three
MRKT 373 - Market Research Semester Hours: Three
MRKT 383 - Consumer Behavior Semester Hours: Three

Total: 9 Hours

Required Electives

Six (6) hours of electives from the following:

BUSN 333 - Leadership in Free Enterprise Semester Hours: Three
COMR 373 - Principles of Public Relations Semester Hours: Three
ENTR 303 - Introduction to Entrepreneurship Semester Hours: Three
MRKT 403 - International Marketing Semester Hours: Three
MRKT 413/513 - Digital and Social Media Marketing Semester Hours: Three
SMGT 373 - Sport Marketing Semester Hours: Three

Total: 6 Hours

Total: 60 Hours

Note(s)

At least six hours of major and three hours of minor must be earned at Missouri Baptist University
A grade of D is not acceptable in courses taken to fulfill the requirements for a major or minor
If a substitution has been made, attach a copy of the signed approval and indicate the course number and title following the catalog requirement. Please include the date of the substitution.

Requirements for degree conferral:

At least 24 of the last 32 hours taken at Missouri Baptist University
Cumulative GPA of at least 2.50 on a 4.00 scale (those seeking certification must achieve a GPA of 2.75)
At least 42 hours of Upper Division (54 for a dual degree)
At least 120 total credit hours (144 for a dual degree)

MBU enrollment tops 5,600 students

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