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Apr 28, 2024
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HCMG 453 - Strategic Management in Healthcare
Semester Hours: Three
Through cases, readings, examples, and assignments, this course explores the planning, management, and implementation of mission-driven healthcare strategy. Practical concepts and their real-life applications will highlight the importance of competitive and collaborative strategies to drive organizational success in the healthcare marketplace. The topics of market structure, business models, generic strategies, first-mover strategies, growth and integration strategies, and common tools and methods used to evaluate the external and internal environments, including SWOT analysis, value chain analysis, portfolio analysis, and financial analysis will be explored.
Term Offered: Fall, Spring, Summer
Prerequisites: ACCT 233 , ACCT 253 , HCMG 313 , HCMG 323 , and HCMG 363
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