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May 05, 2024
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MRKT 413 - Digital and Social Media Marketing
Semester Hours: Three
This course provides students with a compelling overview by utilizing projects that use digital and social media strategically. A heavy emphasis is directed towards strategic planning, tactical execution, and measurement of social media marketing using data analytics. Students will learn by doing and focusing on social media post writing and publishing, management and measurement tools, a social media audit, an editorial calendar, a social media strategy and tactical plan, and crisis management. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.
Term Offered: Spring, Odd Years
Prerequisites: MRKT 313 (students majoring in Sport Management will have the prerequisite for MRKT 313 met through SMGT 373 Sport Marketing ).
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